A Free SoulCharge® Pop-Up
The Root Of Your Rate
What's Actually Setting Your Price (And It Isn't The Market)
You have researched the market, compared the competitors, and still landed on a number that feels like a compromise. That is not a pricing problem. It is a standard you inherited before you ever had a business, and it has been quoting for you ever since.
August 26, 2026 · 4:00 to 6:00 PM MDT · Eagle, Idaho
Where it shows up
A rate set by an old standard behaves in predictable ways.
None of these are confidence problems, and none of them are fixed by a better sales script. They are the visible edges of a number that was decided somewhere else.
- You raised your price, then quietly discounted it before anyone asked.
- You explain your rate more than you state it.
- You are the most expensive thing in the room and still the cheapest line on the invoice.
- Your number moves depending on who is asking.
Two hours, in the room
One number, traced to its source, and replaced.
Name the number
You write down the rate you charge today, and the rate you believe the work is worth. The gap between them is the whole conversation.
Trace it to the root
We follow the number backwards past the market research and the competitor page, to the standard underneath it. There is always a standard, and it is always older than the business.
Remove the resistance
The standard gets named out loud, in the room. Once it is visible it stops running the pricing decision for you.
Set the new one
You leave with a rate you can say without softening it, and the internal standard that holds it when someone pushes.
“The market never set your price. It only agreed with the standard you brought to it.”
SoulCharge®
The details
Come as you are, leave with a number you can say.
In person, two hours, no recording. Bring the rate you charge now and the one you have not said out loud.
- Date
- August 26, 2026
- Time
- 4:00 to 6:00 PM MDT
- Location
- 1036 Iron EagleEagle, Idaho 83616
- Cost
- Free, seating is limited